Thursday, October 3, 2013

THE SEATTLE FIRE: A CHINK IN TESLA’S ARMOR?

10/3/13

News of a Tesla Model S’s catching fire near Seattle after being struck by roadside debris, and the inevitable accompanying YouTube video thereof, has helped send Tesla shares (TSLA) down more than $20 from their all time high close of $193.00 on September 30.  The company is looking into the incident (I’ll bet it is!) and, so far, has emphasized that the fire was caused by road debris, not spontaneous combustion, and that no one was hurt.  The design of the car, the company further points out, prevented the fire from spreading as quickly as it otherwise would, helping to protect the driver of the vehicle.  



This fire may be much ado about very little.   Cars burn up all the time.  And every conventional car contains a fuel tank filled with, in most cases, gasoline, which is about as flammable a substance as one can imagine.  But the Tesla fire has caught people’s attention for several reasons.  First, this is new technology.  People are leery of new technology and new technology, almost be definition, holds more unknowns than older, more conventional technology.  Second, there are plenty of people gunning for Tesla for whatever reason…they are scoffers at the new technology and/or they are short Tesla stock.   Third, and more disconcerting, is that firefighters reported that they needed several attempts to extinguish the blaze because the car kept reigniting.   Marry this to the fear of technology, and one can see why people, or at least investors, are jittery.

Regular readers know that I am no big fan of Tesla, or, more properly, of TSLA stock.  See

5/30/13

and

5/23/13

Despite my antipathy toward the stock, I am not at all gloating, as doubtless some are, about the fire.  This is serious business and people could have been hurt.  Further, the technology behind Tesla is both intriguing and promising; it is good obviously for the company and its shareholders but also for the entire car industry and for the nation as a whole.  I am thus pulling for Elon Musk and his cohorts, as we all should be.

From a purely financial standpoint, having been burned by betting against Tesla stock (I owned, and watched expire, puts on TSLA at $85, more than $100 below its peak price.  Sheer genius.  Fortunately, I wasn’t betting serious money on this proposition!), I am no longer short the stock or long puts on TSLA.  It’s too risky to take such positions, the financial equivalent, so far, of standing in front of an oncoming freight train.

However, the fire has reminded me of something I wrote back in that 5/23 piece…

Maybe a GM, Ford, Toyota, Nissan, Honda, or VW can make better use of the TSLA’s technology than can TSLA, but does anybody really think TSLA knows something these guys don’t?

It’s fashionable to bash Detroit, and maybe its Japanese and German equivalents, as a bunch of old line metal benders hopelessly out of touch with the newest trends in technology, luddites mired in the miasma of another age of belching dinosaurs and antiquated ideas.   The contrast, in this view, with the forward, modern, next century thinking of the likes of Elon Musk could not be more stark.   Such thinking, however, is flat out wrong.  There are a lot of very smart people working in Detroit specifically and in the global auto industry in general.  It is therefore very difficult to believe that Mr. Musk, as bright as he is, has figured out something that his competitors haven’t. 

Simply put, the technology behind the Model S and its upcoming corporate brethren cannot be as flawless and perfect as its most ardent adherents believe it to be or the guys in Detroit, Hiroshima, Munich, Wolfsburg, and Toyota City would have come up with it, and put it on the market, by now.  There has to be a reason that Detroit and its competitors have not embraced this technology, and it isn’t obtuseness on their part.

Maybe the fire will lead us to that fly in the ointment.  Or maybe it’s something as simple as the Tesla’s being, for the foreseeable future, a car for the relative handful of people who can afford to spend $70,000 on a third car; hence the enthusiasm for it on Wall Street and in Silicon Valley.  Or maybe everything people say about the car is true; it is the modern day equivalent of the perpetual motion, or perhaps the time, machine.  But the fire outside Seattle has people thinking…and looking for possible chinks in Tesla’s armor.

At any rate, even if the car is what its most ardent acolytes believe it to be, TSLA stock is still expensive.  However, betting against it has been a chastening experience for those of us who have tried it.   So I can’t be accused of talking my position…at least not at this juncture.  If I can find an attractive entry point, I might place a prudent bet against TSLA again, if such a thing becomes possible.

TSLA:              $170.64


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